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Home-Based Business & Blogging

Blogging is an important piece in social media marketing. It is sometimes the missing link in your home-based business social media presence. You have a company website and you are socializing on all the right marketing sites but no blog! WordPress blogs are one of the most user friendly blogging platforms. If you do not have a blog, you can set up a WordPress blog quickly. It is a very affordable and easy to maintain.

Blogging Is Social Media

Blogging is one of the most popular tools you can use to gain traffic and attention to your home-based business and should be an important piece of your social media marketing plan. When used correctly, it can prove very powerful and effective for acquiring customers. The key to an effective blog is traffic. If no one is reading, it can’t be effective. So how then, do you set about driving traffic to your blog? Read on to learn some very useful blogging tips.

Set up an e-mail subscription form on your blog, then invite everyone in your network to subscribe. That way they’ll receive notice of a new blog post and will be more likely to go read it than if they were not subscribed. Often times people forget to check blogs often and a friendly reminder will nudge them over to the website.

Set up a feed on various search engines so the site where your blog is located is regularly spidered by them. This will make it easier for people to find you.

Read and comment on other blogs in your target niche. This shows you take an active interest in the niche and that you are also aware of what others are writing. Write intelligent comments. Instead of something generic like “nice blog” or “great information”, write detailed comments that show your knowledge of the subject. They do not have to be long but they should be useful to others reading the blog and accompanying comments. Be sure to include a link to your own blog so readers can read it as well.

Submit your blog to traditional search engines. When doing this, think of those that are the most often used such as Yahoo and Google. Remember you want to target those your potential customers are most likely to access. Make sure to submit to several. While you can’t cover them all, you want to broaden the spectrum just in case.

Submit your blog to blog directories. This provides yet one more way for readers to find you. Keep in mind, if they don’t know you exist, they can’t subscribe, so the more areas you are able to submit, the better you’ll be all around. You can even create a form to track your submissions. This process can take several hours when you first begin so be sure to schedule at least an hour a day for submitting to the directories.

Email Marketing

Include a direct link to your blog in your e-mail signature. That way any time you send out e-mails that link will appear and can be easily followed. This type of subtle marketing is very effective. This also makes it easier for people to find your blog because it eliminates the searching process. Include a link to your blog in all standard correspondence. This includes e-mail auto-responders, sales letters and reports. Again, this is a great way to raise awareness.

Place a link to your blog on each page of your website. This way it will be highly visible and the more often people see it, the more likely they will be to check it out.

Social Media Marketing Includes Blogs

Blogging and all social media marketing techniques are an excellent way to bring traffic to your home business blog. Home based business professionals should use every direct sales marketing system available to them so that they can grow their business.

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